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The Racing Writer's Podcast: Ally's Andrea Brimmer on NASCAR sponsorship

Podcasts

The Racing Writer's Podcast: Ally's Andrea Brimmer on NASCAR sponsorship

By Kelly Crandall - Jan 13, 2022, 12:09 PM ET

Andrea Brimmer is the chief marketing and public relations officer at Ally and she joins The Racing Writer’s Podcast to take us inside NASCAR sponsorship.*Brimmer looks back on the ’21 season for the No. 48 Hendrick Motorsports team*Branding around the driver and not having the driver adjust to the sponsor’s...

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